Nollywood actor and filmmaker Femi Adebayo has taken another major step beyond acting with the unveiling of his new creative facility, Euphoria 360 Hub, in Lagos.
The facility was officially unveiled and commissioned on Tuesday, October 6, 2026, in the Oregun area of Lagos. The project brings together several aspects of film and media production under one roof and represents a new chapter in Adebayo’s career.
The opening attracted notable personalities from Nigeria’s entertainment industry, including actors, filmmakers, content creators and other industry professionals.
Femi Adebayo’s New Creative Venture
Euphoria 360 Hub was established to provide a working environment for filmmakers, content creators and other professionals in the creative industry.
The facility is designed to support different stages of production, including filming, editing, music production, photography, podcasting, events and other creative activities.
It also includes facilities such as production studios, a cinema, editing spaces, sound and music production facilities, conference rooms, makeup and dressing areas, a podcast studio and training spaces.
The hub also serves as the headquarters of Euphoria360 Media Limited, Adebayo’s media company.
A Project That Goes Beyond Acting
For Femi Adebayo, the project is more than simply opening another business.
The actor has spent years building a career in front of and behind the camera. Through his work as a producer and filmmaker, he has been involved in major productions including King of Thieves, Jagun Jagun and Seven Doors.
The new facility therefore shows his growing interest in developing the infrastructure needed to create films and other entertainment projects in Nigeria.
Adebayo described the unveiling as a significant moment in his journey, expressing gratitude to God, his family, colleagues and everyone who supported his vision.
Davido’s Music Video Was Already Filmed There
Interestingly, the facility had already hosted a major entertainment project before its official unveiling.
Davido’s “B4 B4” music video, featuring Mayorkun and FOLA, was filmed at the facility. This means the hub had already begun serving the creative industry before the public commissioning ceremony.
That development gives the project an early connection with Nigeria’s music industry in addition to its focus on film production.
Nollywood Stars Turn Up to Support Femi
The launch brought together several familiar faces from Nollywood.
Among those who attended were Odunlade Adekola, Kunle Afolayan, Ramsey Nouah, Jide Kosoko, Richard Mofe-Damijo, Dele Odule, Yemi Sodimu and Mr Latin, alongside other entertainment personalities.
One of the emotional moments of the event came when Femi’s father, veteran actor Adebayo Salami, popularly known as Oga Bello, became visibly emotional while speaking about his son’s achievement.
For a veteran who has spent decades in the Nigerian film industry, watching his son establish a major creative facility was clearly a proud moment.
A Hub for Upcoming Creatives
Another important part of the project is its focus on developing new talent.
Euphoria 360 Hub is expected to house the Euphoria360 Film Academy, which will provide training and mentorship opportunities for upcoming filmmakers and other creative professionals.
This could be particularly important for young Nigerians looking to build careers in filmmaking, production, editing and other areas of the entertainment industry.
What This Means for Nollywood
Nigeria’s entertainment industry has continued to grow beyond traditional movie production, with increasing demand for professional studios, digital content, music videos, streaming productions and other forms of creative work.
Facilities such as Euphoria 360 Hub could help provide more spaces where these productions can take place while also giving young creatives opportunities to learn from experienced professionals.
For Femi Adebayo, the project marks a transition from being primarily recognised as an actor to becoming an investor and builder within Nigeria’s wider creative economy.
Femi Adebayo’s Euphoria 360 Hub is one of the latest examples of Nigerian entertainers investing in the industry beyond their individual careers.
While the facility carries Adebayo’s name and vision, its long-term success could also depend on how effectively it serves filmmakers, musicians, content creators and young professionals.
With its combination of production facilities, creative spaces and training opportunities, the hub could become another important destination for Nigeria’s growing entertainment industry.
For fans of Femi Adebayo and Nollywood generally, the opening is certainly a milestone worth watching as the facility begins full operations.

