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Former Department of Homeland Security chief Kristi Noem is reportedly “devastated” by salacious allegations that her husband, Bryon Noem, has been living a secret double life.
According to reports, Bryon allegedly cross-dresses and engages in online conversations with fetish models. Daily Mail claims he interacted with women in the so-called “bimbofication” fetish scene, where adult performers enhance their breasts with large amounts of saline to achieve a “Barbie doll”-like appearance.
Citing “hundreds” of messages allegedly sent by three women, the report claims Noem’s husband praised their augmented looks and expressed admiration for exaggerated body features.
One photo reportedly shared by Bryon allegedly shows him wearing pink hot pants and a flesh-colored, skin-tight outfit. In the image, he appears to have used balloons under his clothing to mimic oversized breasts. His face is said to be visible in several of the photos.
The report also alleges that Bryon, who made his fortune in the insurance industry, sent about $25,000 via Cash App and PayPal to women he met online, while complimenting their appearance.
In one exchange, he allegedly told a woman he would “worship” her like a “goddess” and asked whether he should “put on leggings.”
One of the models claimed she once accidentally called a number saved as “Jason” and heard a voicemail greeting linked to Noem Insurance. After searching online, she reportedly discovered images of Bryon and his wife. When confronted, he allegedly said he “didn’t care.”
The outlet also cited national security experts who suggested the alleged behaviour could have made the former DHS secretary vulnerable to potential blackmail.
A representative for Kristi Noem said: “Ms. Noem is devastated. The family was blindsided by this, and they ask for privacy and prayers at this time.”
The couple have three children: daughters Kassidy, 31, and Kennedy, 29, as well as a son, Booker, 23.
