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Prominent activist and lawyer, Deji Adeyanju, has sparked an interesting conversation on social media regarding the popular reality TV show, Big Brother Naija.
In a recent post on his X (formerly Twitter) handle, Adeyanju questioned whether the winners of the show actually receive the full prize money as advertised. His concern stems from observations that many past winners appear to struggle financially after the show ends, despite supposedly winning substantial cash prizes.
He wrote:
“Do they really give BBNaija winners the prize money? The reason I’m asking is because many of them end up looking extremely broke thereafter.”
The tweet has since gained traction online, with many users weighing in on the realities of fame, financial management, and what really happens after the cameras stop rolling.
Adeyanju’s remarks touch on broader concerns about transparency in reality TV and whether enough support is provided to participants once the spotlight fades.
