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At the 2023 Ofala Festival in Onitsha, Anambra State, the Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, expressed his appreciation for Globacom’s continuous support of the festival since 2011. The monarch addressed his subjects and guests at his palace, highlighting the significant role played by Globacom in promoting Ofala as a tourist destination over the years.
“Globacom, our steadfast principal partner, has remained unwavering in its support, even amidst the prevailing economic challenges. We extend our profound gratitude to them and have every confidence that our mutually beneficial partnership will continue to flourish,” remarked Igwe Achebe.
In 2022, Globacom further solidified its commitment to the festival by signing a Memorandum of Understanding (MOU) with the palace, extending their partnership for an additional three years, from 2022 to 2025.
During the festival, Augustine-ndu Offor, Globacom’s Retail Sales Chief for the South East and South South regions, emphasized the company’s dedication to empowering Nigerians. He explained that by sponsoring Ofala and other key festivals across the country, Globacom is actively supporting communities in preserving and promoting their rich cultural heritage.
The sustained support of cultural festivals, such as Ofala, has significantly contributed to the economic growth of the surrounding region by fostering tourism. In alignment with the vision of empowerment, MoneyMaster Payment Service Bank (MMPSB), a subsidiary of Globacom, was launched this year. MMPSB, through its G Kala wallet, enables the unbanked and underbanked populations to use their mobile phones for activities such as sending, saving, collecting, and depositing money, thereby providing financial empowerment to those who were previously excluded from mainstream financial services. The 8% annual interest rate on the G Kala savings account serves as a compelling example of the added value that the company offers to its customers.
At the ceremony, Anambra State Governor, Prof. Chukwuma Soludo, expressed his admiration for Igwe Achebe, the people of Onitsha, and the event’s sponsors for their dedicated efforts in promoting the festival. He also acknowledged that such endeavors complement the government’s initiatives aimed at advancing development within the state.
